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Higher education software, Partnership case study

Taskstream / Watermark

Bringing Taskstream, Tk20 and LiveText together.

Old Main and the theatre building at Texas State University, a Watermark customer
Texas State University (Watermark customer)Photo: Texas State University

The starting point

Taskstream supplied assessment and accreditation software to colleges and universities. Quad acquired the business directly from its founder and worked with the founder through the ownership transition.

Building Watermark.

TaskstreamTk20LiveText
Watermark

Assessment and accreditation software
for higher education

Quad’s role.

Recruit functional leaders

Quad recruited leaders in product, sales and customer success to build the management team.

Acquire and integrate

Quad sourced and integrated Tk20 and LiveText alongside Taskstream, bringing the businesses together as Watermark.

Refine pricing and sales

Quad worked with management to revise pricing and how the business marketed and sold its products.

The next chapter

In 2018, TCV acquired a controlling interest in Watermark, with Quad and management reinvesting alongside it.

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